Client
Boutikko.com,
Beirut, Lebanon.
Role
Brand Identity,
Packaging, Print.
Sector
E-commerce,
Fashion.
Boutikko is the online fashion store for the everyday female shopper in Beirut. We aimed to create a warm and inviting identity that expresses a sense of freshness and optimism that could ease the anxieties of the modern fashion consumer.
Logo
With an essence of Bodoni, the Boutikko logo was based on the revisionary type, Jeanne Moderno, that balances elegance and modernity.
Pantone 3155 C
C99 M45 Y53 K27
#035B60
Pantone 393
C10 M00 Y62 K00
#F9F382
White
C04 M03 Y02 K00
#F7F7F8
Pantone 426 C
C75 M67 Y61 K66
#2D2E2F
Color
We selected colors that create a space that is both positively comfortable and vibrant at the same time.
Packaging
We designed a versatile set of well-crafted artisanal boxes wrapped with the finest paper from Gmund. Within the boxes, the items are placed inside soft cotton bags to maintain the quality and longevity of the products.
Boutikko was created by a young Lebanese entrepreneur overwhelmed by the environment of hyper-consumption found in today’s fashion world. What she wanted was to take a step back.
“Kolaps coming in had a great impact on all aspects of building my brand. They helped me focus my ideas, and visualized an identity that I fell in love with.”
Ghida Ibrahim, Founder